Continuing on from the last post about the inspiration behind CoutAllure, which you can find here.

About two & a half year into my routine job, I was pretty bored & I particularly dreaded the same route buses & walks to get at the same time into office.

Relief came in the form of… redundancy (it didn’t feel like it at the moment though).

I still didn’t think very seriously about my idea behind CoutAllure. I secured a contract & was happy with the change of scenery, different bus routes & walks. However, after a few weeks, I did start thinking seriously about the whatifs. Started window shopping & finding any excuse to speak to the shop assistants on Oxford St. to get an idea of figures behind the high street brands / labels, understandably, I didn’t get much out of them.

So at the end of the day, my argument in favour of CoutAllure was this:

“Who needs statistics & validation, my idea is awesome. Let’s do it!”

I moved & started in earnest on the project. Many many months later & a few versions after, we have something we can be proud of. An application on the web, which gives you complete freedom to express your imagination. The possibilities are limitless, virtually infinite & something we are very proud of.

Of course, there are restrictions, e.g. you have a limited range of templates (we call a particular cut a template, e.g. a peter pan collar is a template, as is a winged collar template). However when you start mixing & matching these templates (a template for blouse body combined with a template for collar & so on), the possibilities truly go out of scale, to the point where your imagination is given the freedom it’s accustomed to & that’s just the beginning.

I hope the above gives a glimpse of my motivation, my hope & dreams.

I also hope that I can be forgiven for keeping the secret sauce to myself until another blog post when I share why CoutAllure is truly about giving you the opportunities unlike anywhere else out there.

CoutAllure is about you. About me. About everyone.